A smarter, simpler subscription for lawn care
Turning complex lawn care into a seamless DTC subscription
So&Mo is a personalised fertiliser and lawn-care subscription designed to make lawn care easy for homeowners. They needed a custom Shopify build to deliver tailored plans, smooth subscription logic and an experience that felt premium and effortless.
- Client
- So & Mo
- Industry
- D2C lawn care
- Year
- 2023
The Brief
The brand needed a platform that could support custom subscription logic, a tailored onboarding flow and clear product education. With growth, they also needed to expand into a full e-commerce experience beyond the subscription.
What we delivered
We designed and built a bespoke Shopify theme that powers the full customer journey — from tailored onboarding to subscription management to an expanding products store. It’s now a scalable, high-performance DTC platform that grows with the brand.
